How to Sell a Block of Units in Victoria: Complete Owner’s Guide
Selling a block of units is not just a larger transaction—it’s a fundamentally different process than selling a single home or apartment. Simon Abbott is recognised as the Victoria-wide specialist in selling blocks of units, off-market apartment investments, and complex investor property. In this guide, Simon walks owners through the steps, challenges, and strategies unique to this asset class, based on real results with blocks across Melbourne and regional Victoria.
What makes selling a block of units so different?
- Valuation complexity: Each unit’s appeal, lease status, and rental yield matter, as does buyer profile (investor, developer, multi-owner breakup).
- Title structure: Is the block on one title or individually strata-titled?
- Tenant management: Many blocks are fully or partly tenanted, requiring compliance with notice rules, disclosure, and sometimes sales with tenants remaining.
- Buyer’s agent, syndicate, or single entity? The right sale approach means understanding who actually buys blocks—Simon’s database includes large-scale investors, buyers’ advocates and developer clients across Victoria.
Step-by-step process to sell a block of units
- Valuation: Simon starts with a detailed yield and sales analysis—reviewing passing rent, lease terms, likely buyer types, and real 2026 sales evidence (not just “on market” listings).
- Preparation & documentation: Owners must prepare leases, condition reports, outgoings, and (for multi-title) individual lot plans. If the block is not strata-titled, a break-up feasibility can be run.
- Off-market or on-market strategy: Most blocks Simon sells never appear on REA—targeted buyer matching and private negotiation is far more common and cost-effective for this class. There are circumstances where a broad open-market approach makes sense—Simon will oblige if that is the right fit.
- Database-driven buyer matching: Simon’s direct investor, developer and buyer’s agent network means many blocks are sold discreetly. In a high-profile Carlton case, Simon sold a block of 15 apartments—previously on market for 2 years—by matching 15 separate investors within 11 days.
- Negotiation & deal structuring: Multi-offer, multi-buyer, or breakup deals can be structured to maximise the total return. Buyers may require different settlement or finance conditions.
- Settlement & handover: Careful coordination (especially if tenants remain) and ensuring compliance with all lease transfer and disclosure requirements is essential.
Common mistakes to avoid
- Generic marketing—wasting $10k–$20k on major portals when real buyers are already under the agent’s nose
- Poor tenant communication—risking vacancies or conflict
- Not preparing complete documentation—risking slow or failed deals
- Over-valuing based on “potential” not current yield and buyer type
Case study: Block of 15 sold in 11 days
An owner in Carlton had listed with three agents over two years without sale. Simon engaged his investor network, structured the opportunity as 15 individual investments (instead of as a single lot), and had deals agreed with 15 buyers in under two weeks, most with tenants remaining.
Ready to sell or want an expert block appraisal?
Simon Abbott is the Victoria-wide specialist for blocks of units and complex investor sales. Skip the generic sales process, avoid unnecessary marketing cost, and let an asset-class specialist lead the process.
Contact Simon today to discuss your block of units, arrange an expert valuation, or join the investor buyer database.
Request a confidential block appraisal or buyer-matching strategy with Simon Abbott
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