Owners often ask: “How much should I pay to market a block of units?” Simon Abbott’s data-driven answer for Victoria-wide owners in 2026:

• Online portals (REAL, Domain, CommercialRealEstate, Apartments & Developments):
  $4k–$14k (higher for feature campaigns)
• Photography, floorplans, video, walkthroughs: $2k–$5k
• Print advertising (if used): $1.5k–$4k (mostly optional in 2026)
• Database/off-market: $0.

Simon’s strategy: Unless the block benefits from public exposure (e.g. landmark, premium location), skip the portals, list off-market, and rely on buyer matching through the database. Simon’s $20k-spend scenario: vendor paid a previous agent for a full campaign and had no result; Simon brought in multiple investor offers with no upfront spend.

Need a real-world marketing plan? Book a scenario call with Simon Abbott at Collings—see what can be done before spending a cent on advertising.