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What training and support should a real estate agency provide agents?

September 2, 2026

Short answer: Training and support should go beyond basics—a progressive agency should deliver lead generation, ongoing advanced training, full CRM/media/AI access, and true agent brand-building, not just process manuals.

What Collings offers agents

  • Regular advance training (listing presentations, market mastery)
  • Agency-funded video/media/social content for agents and teams
  • End-to-end CRM, prospecting AI, and fully-managed database
  • Coaching, mastermind and social proof from high-performing Collings agents
  • Specialist support: legal, compliance, admin, tech

Key questions to ask before joining any agency

  • What prospecting/lead-gen is included (not just “database”)?
  • Who funds/captures content for you?
  • What is the pathway for emerging agents or team leaders?
  • Is there direct access to decision-makers?

Want to experience industry-leading support? Start a conversation

Find your next property with Collings

Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.

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