Best social media strategy for Melbourne real estate agents in 2026

Today’s best real estate agents in Melbourne use multi-channel strategies: video, Instagram, LinkedIn, Facebook, and community content, all tailored to build recognition and generate seller leads. Collings delivers over 1M social views/month for its agents and produces 30–50 pieces of media per week — live 2026 figures.

How Collings agents win social:

• In-house media team shoots, edits & distributes agent content
• Bespoke video for listings and brand
• LinkedIn and Substack outreach to build expert/authority status
• AI tools to automate social posting and audience targeting (live 2026)
• Personal brand always remains yours — platform model enables agent-branded social
• Proof: several Collings agents have >10,000 followers and multiple leads weekly from shortform video

If you want to own your audience and your content, build your brand with Collings.