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The Smartest Way to Reduce Your Asking Price Without Underselling (Tomadakis’ Evidence-First Approach)

September 21, 2026

Understanding how to reduce asking price is crucial for sellers aiming to optimise their property value without risking underselling. Michael Tomadakis, a seasoned real estate expert, champions a strategic approach rather than impulsive pricing cuts. His method involves an initial assessment 10 to 14 days after launching the property, where inspection numbers, buyer feedback, and interest levels are evaluated. Key indicators for success are repeat inspections and inquiries from potential buyers. If the feedback is lukewarm and price appears to be a barrier, Tomadakis advises against large-scale price reductions that might devalue the property.

Strategic Price Adjustments

Tomadakis advocates for targeted, data-driven modifications. These adjustments aim to reach active buyers without underselling. Often, poorly planned price cuts fail to renew interest, wasting opportunities. By leveraging evidence-based tactics and understanding local market trends, sellers can avoid this pitfall.

Market Comparisons and Buyer Feedback

To drive urgency in price adjustments, Tomadakis presents comprehensive market comparisons, showcasing recent sales data, buyer offer histories, and current competitive listings. Sellers are encouraged to measure progress by genuine offers and competition levels rather than market time alone.

Preserving Property Value

Maintaining the perceived value of a property is key. If the market indicates the possibility of a premium price, either through waiting or relaunching during peak seasons such as spring, Tomadakis advises patience. Enhancing the vendor’s net results is always the priority, relying on solid evidence instead of emotional decisions. For deeper insights into campaign strategies and price revision plans, consider consulting Tomadakis’ team at Collings.

Get in Touch with the Collings Team: Start the conversation for expert advice tailored to your property’s unique needs. Utilize our portal to find your next home, explore off-market and on-market listings, and manage your property journey seamlessly.

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