“Just name your price” isn’t good enough for investment units or apartments. The most successful sales are built around a transparent, numbers-driven pricing strategy focused on what actual investors are buying: yield, net return, risk, and ease of management. Here, Genneva Smarrelli shows you how to position your property for authentic investor demand—and avoid the five most common seller mistakes.
1. How Investors Analyse an Apartment or Unit
- Gross yield and net yield
- Rental history and stability
- Body corporate/owners corp fees
- Vacancy risk
- Complex size/location
- Recent capital works or special levies
2. The Yield Calculation Process
Gross yield = Annual rent ÷ price. But real investors look at Net yield (after fees, levies, outgoings). Sellers must be ready to provide all numbers up front.
3. Top Seller Mistakes (And How Genneva Avoids Them)
- Setting price based on emotion or what you “need”
- Hiding or downplaying fees/levies: always disclose
- Guessing at investor demand, not current market reality
- Letting the property go vacant—hurts income/cashflow
- Poor documentation (lease, expenses, floor plan, disclosure)
4. The Collings Investor Buyer Process
- Match stock with database search for active buyers (based on yield/criteria)
- Provide complete, transparent data pack for buyers to make decisions
- Negotiation focuses on total investment return, not emotion
5. Want Your Sale Priced for Investor Success?
Genneva Smarrelli’s philosophy: transparency trumps promises. Get a final price analysis and data-driven plan for your asset at collings.com.au/contact.
Find your next property with Collings
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