Off-market sale means listing a Fitzroy property for private marketing, directly to pre-qualified buyers in an agent’s database (and networks), rather than on public platforms. In 2026, off-market is often chosen for discretion, speed, or testing price without full advertising spend. Success depends on the size/quality of the agent list, current buyer demand, and pricing strategy. Collings maintains a strong local buyer base and can present your home to active prospects before going public. Enquire for an off-market appraisal here.