How can owners spot campaign trouble early—and avoid bigger headaches?
Simon Abbott believes most campaign failures are predictable. For blocks and investment apartments, the stakes are higher and the market thinner, so moving fast is critical.
Simon’s “Red Flag” List
- Poor response in the first 5-10 days: Blocks of units attract seasoned investors; low genuine enquiry is a warning sign.
- Vendors fixate on headline price and ignore terms: Sellers decline good offers only to accept less later.
- Repeated open homes with no new buyers: Churn means your pool is likely tapped out.
- Offers with heavy conditions or delayed settlement: Uncertainty usually grows, not contracts.
- Agency urging a “big price drop” after only a week: Sometimes this is legitimate, but beware “panic strategy”
- Feedback like “we’ll wait for another unit/block” from buyers: Suggests demand is thin or mismatched.
Real-World Campaign Recovery
Simon recalls a unit block in inner Melbourne originally overdosed on public listings, resulting in market fatigue. After relaunching to his investor pool, result: sold inside 17 days to a syndicate, no price slash required.
Worried about your campaign stalling?
Contact Simon Abbott for a strategy and price check before things go stale.
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