How do I know if my real estate agent is performing?

To judge your agent’s performance, look for measurable actions: regular buyer feedback, updates on market interest, consistent open inspections, transparent pricing discussions, active negotiation, digital campaign reports, and clear explanations for every strategic move. Top agents will proactively adjust campaign tactics based on feedback and data—not just passively list your property.

What are the key signs of strong agent performance?

• Regular, specific feedback (not just “waiting for an offer”)
• Evidence of proactive marketing and buyer engagement
• Weekly campaign reports with enquiry volume, web traffic, and inspection outcomes
• Upfront discussion of strategy changes if interest is below expectations
• Clear next-step recommendations at every stage

Common warning signs your agent may not be working hard enough

• Rare or generic feedback (“a few groups” but no details)
• No change in marketing approach if the campaign stalls
• Delayed reporting or only calling after you chase them
• Over-promising at appraisal and under-delivering during the campaign
• Minimal digital/social exposure
• Poor negotiation—no sign of working multiple buyers

What to ask your agent directly

• How many buyers have inspected in the last two weeks?
• What’s the buyer feedback on price and presentation?
• How are you targeting buyers online and offline?
• What will you do differently if another week passes with no offers?
• Can I see recent campaign statistics?

Melbourne/Victoria context

Collings Specialists recommend regular ‘health checks’ on your campaign, including real data on local buyer demand, comparable sales, and emerging negotiation opportunities.

When to get a second opinion

If you’re not receiving data-driven updates or you sense your agent is passive, it’s sensible to request an independent review.

Frequently Asked Questions

• What if my agent gives only generic feedback?
• How often should I expect agent updates?
• Is it normal for a property to go a week with no inspection?
• What are my options if performance is poor?

Not sure your sales campaign is on track? Request a confidential review by a Collings Specialist.