Marketing a block of units is a different animal compared to listing a single house or apartment. Costs can range from $1,000 (private, database-led) up to $30,000+ (full-scale public campaign with video, print, and digital). But the best result is not always found by spending the most money.

Typical Marketing Costs for Blocks of Units

Breakdown of what owners are usually quoted:

• Professional photography and floorplans: $500–$1,200
• Investment Memorandum (IM), info packs: $700–$2,000
• Online advertising (REA/Domain/LoopNet): $7,000–$18,000
• Email marketing to databases: $0–$1,000
• Signboard, print media, video: $1,000–$5,000+
• Total cost: Anywhere from $5,000 to $30,000+ for a big public campaign

But here’s the punchline—as a Victoria-wide specialist, I structure a growing number of sales with **NO upfront marketing expense**. Instead, my process is:

• List with no cost to you unless sold.
• Database/relationship-first buyer search (direct matching beats blanket advertising).
• If we actually need to run a public campaign to fill the last 10% of buyers—then and only then do we consider paid ads.

Investor Case Study: $20,000 Saved

Recently, a vendor spent $20,000 on an unsuccessful block campaign with a major brand agency. I relisted it, took it off-market, and we closed the deal to one of three qualified investor groups in less than two weeks—with no marketing spend at all. The net-to-owner result was $55,000 higher, even after fees.

Campaign Cost vs Result

The critical factor is knowing where the best buyer is likely to come from. Nine times out of ten, it’s another landlord, investor, or buyer’s agent already in the network. High public spend isn’t always required and, for certain blocks, can be a pure loss.

It pays to ask your agent:

• Do you have direct buyers for this asset class?
• What are your last 5 block sales and their marketing spends?
• Will you show results where campaigns succeeded without paid ads?

Want to compare your marketing plan with Victoria’s real block specialists? Contact Simon Abbott at Collings for straight answers on cost vs outcome.