There were a number of townhouses on the market with 3 bedrooms, 2 bathrooms, and 2 car park spaces when this property with the same amenities was sold via a private sale method.

But Collings Real Estate added 3/197 Separation Street, Northcote in their sold portfolio anyway. The key is to understand the challenges of the seller while also being of assistance to prospective buyers.

“A social media and digital marketing campaign were both completed. This gave us the maximum opportunity to expose the property to buyers online,” Caleb Pikoulas said. Caleb and the whole Real Estate Team understand the importance of online presence when it comes to real estate marketing. 

The property was advertised on major platforms such as realestate.com.au and domain.com.au as well as social media/digital marketing platforms where the property garnered a total of 13,833 views. All these translate to entertaining a total of 34 inspection attendees.

The property was also Styled by Collings. “This is done to give the buyer a vision of the property and understanding of the space.” said Pikoulas. By assisting the prospective buyers with the right vision, the negotiation only took approximately 48 hours. 

The property was only occupied for 12 months and was built 18 months ago so there were no major adjustments required to further enhance the space. Defined by contemporary sophistication, this exclusive 20sq property includes wool carpets, engineered floorboards, intercom, security alarm, quality fittings, heating and cooling systems in every room, double glazed windows, and generous storage.

The property is within the Northcote High School zone and is close to the Northcote Plaza and Station St. Shopping Precinct. Within walking distance are cafes in High Street. The area is serviced by train stations, buses and No. 86 Tramline.

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