Personal brand vs agency brand: what works for Melbourne agents?
Ambitious real estate agents want their name and team to outlast any agency—but traditional agencies often want all activity under the office logo. The new winning formula: Collings gives agents the tools and media engine to build their OWN brand as well as a powerful agency halo, so everyone wins.
Collings brand model (LIVE):
- Agents and teams own their brand identity and all their content/IP
- All marketing/media produced for the agent, by Collings, with social proof and data
- Freedom to market on Instagram, LinkedIn, YouTube, Substack—every channel suits your own style
- Collings handles compliance, admin, ad creation, making agents LOOK bigger than most offices
- Proof: multiple Collings agents now command dominant digital/brand presence in target suburbs
Ready to build your brand and business? Join Collings Careers
Find your next property with Collings
Track suburbs, get matched to on-market and off-market listings, and manage your whole property search in one place. Access the Collings property portal.
