Should I reduce my asking price or change agents?

Every owner hits this: is the price the issue, or the strategy and representation? Here’s how to tell which is holding you back and what you can do next.

Signs It’s a Pricing Issue

• Multiple inspections but no offers
• Consistent feedback: “nice home, but not at this price”
• Comparable sales suggest your price is high
• Buyers are making lowball offers, but lots of interest

Signs It’s an Agent/Campaign Issue

• Low or no inspection numbers
• Minimal follow-up, buyer feedback, or poor communication
• No tailored marketing or digital push
• No strategy for relaunch or re-targeting the campaign

How to Decide

• Review all agent-provided buyer feedback
• Ask for recent evidence from comparable local sales
• If you lack confidence or the market is telling a different story, consider getting a second opinion

What Next?

• Price may need to adjust if all signs point to overpricing
• If you’re receiving inconsistent communication, consider agent change – but ensure you understand your obligations and the process in Victoria

CTA

If you want clear, market-backed advice about your campaign or your options to improve results, contact the Collings Specialist team for a confidential chat.