The Investor Buyer is Never One-Size-Fits-All

Many sellers think all apartment or unit investors want the same thing, but Genneva Smarrelli spends every week talking to several distinct buyer types across Victoria’s off-market network.

Major Investor Segments

• Cash-flush private investors: Looking for high net yield and immediate rental return, often flexible about size, layout, and features IF the numbers work.
• SMSF/lifetime income buyers: Judges properties by stability and long-term cost predictability, sometimes overlooking cosmetic issues, but often averse to high special levies or big upcoming capital works.
• “Value-Add”/renovators: Seek small or older stock they can cosmetically improve, relet, or flip—growing more active as renovation costs stabilise.
• First-time investors: Often buying villa units as a starter, more risk-averse, obsessed with documentation.
• Yield chasers: Sometimes buy outside Melbourne (regional units/apartments) purely for high net %.

Why Buyer Fit Matters

Genneva’s entire agency niche is matching the right property—no matter how “quirky” or fee-laden—to pre-qualified, genuinely interested buyer segments. This avoids weeks of noisy, unproductive public campaigns and focuses on the relationships and trust critical in 2026’s investor-driven market.

Are All Small Apartments A Tough Sell?

No—but their buyer audience is narrower and agent matchmaking matters far more than for a turnkey house or “aspirational” campaign. Net return, not lifestyle, wins the day!