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Why Should You Home Style Your Property?

February 2, 2021
Is it worth it to consider home styling my property?

Last time, we talked about bathroom renovation to increase the value of your property. Today, we would talk about another way of upscaling your property which is home styling. In this blog, we will answer these questions:

  • What is the difference between home styling and interior design? Which do you need?
  • How does home styling help in upscaling your property

What is the difference between home styling and interior design

These two terms are often interchanged because they are somehow related to each other. However, they are extremely different in three ways:


One quick way to differentiate home styling from interior design is its function. Home styling is meant to pique the interest of potential customers, therefore the art direction is meant to appeal to the general buying public. Interior design, on the other hand, is more personalised as it is tailor-fit to the owner’s personality and preferences. 


The selection of what pieces to include in the art direction is closely related to the functions of both home styling and interior design. In home styling, the goal is to make the areas of the property spacious, making it more appealing to the buyers. It’s more likely that home stagers will use smaller furniture, light-colored palettes, and eye-catching pieces to further create an image of a spacious property. While these art directions may appeal to some, some homeowners might prefer a different style and this is where interior design comes into play. It’s needless to say that the selection of materials in interior design is more personalised akin to the homeowner’s preferences.


Essentially, the cost of these two services would vary depending on the work that needs to be done on your property. However, home staging is less expensive compared to interior design. Since functionality is out of the picture for home staging, the pieces of furniture that will be used are not necessarily considered to be practical.

Why home staging works:

  • It helps in establishing a strong visual first impression.

Having visually pleasing promotional materials such as photos and videos of your property especially helps in making a strong visual first impression to the buyers. An aesthetically pleasing property is a marketable property, making it a considerable option to some.

  • It helps the buyers to envision their lives in the property

A well-staged area might spark a connection between the buyer and the property. While it might not be the exact representation of how the buyers would like to design the property, a well-designed area could give the buyers possible functions of the room or area. It helps them visualise what they can do with it.

  • Gives the buyer an assessment of the property value

The value of a property is easily justified when the assets of the properties are highlighted.

Some people who have a knack for design do home styling themselves while some opt for the help of professionals. This is of course, in consideration of:

The location of the property. Home styling surely does great wonders for your property when it comes to making it more attractive for sales. However, some locations’ property value would not make a great ROI for professional home styling services

Related: Location, Location, Location – Why it Matters

Budget. Home styling consultation fee costs between $150 and $50 depending on the property. The actual styling would depend on the size of your property. If this cost seems to be reasonable for you then you might want to consider tapping a professional home stylist. However, some property owners who have a knack for design and the arts easily do this on their own.

Home stylists have an eye for art that helps buyers view the property as if it’s their next one. At Collings Real Estate, our sellers have the option to get our home styling package as well. This saves them time and effort in preparing their property. Give us a call and let’s discuss your selling requirements: +61 3 9486 2000.

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